October 1, 2022
Getting your website optimised so that ranks in the top results on search engines like Google and Bing is called SEO. Find out how to boost yours.
To get found on search engines, you’ll at least need Basic SEO. SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
This article will discuss:
Basic SEO generally includes optimising your titles, Meta descriptions, keywords, alt text on your images, generating and submitting your sitemap.xml file to search engines, and making your your website has great content.
The most important part to any website is content. Without content, your website is nothing more than an advertisement, which is not an effective online marketing strategy.
The goal of any marketing professional that designs websites should always be to create an online resource for people, so before you write your website content, consider these questions: "What do my customers want to know?", and "Where do they live?" Next, write a list of keywords, questions and locations that you might search for if you were a potential customer, then try to include those keywords, locations and questions in your website content. But how should you present the keyword-rich website content you write?
Some effective ways to structure keyword-rich content are:
A list of frequently asked questions is an effective way to strategy to position your website as the ideal resource for your potential customers.
If they are asking the question on google, your website provides the short, succinct answer, and that makes it a relevant search result.
A blog is an even more effective way to present answers to your customers questions, and include more keywords including mid and long Tail Keywords. That makes it a relevant search result for a larger audience of potential customers. Why? Not all customers will use the same words to describe what they are after. Mid and Long-tail keywords are that are longer (as the name suggests) containing specific keyword phrases that visitors might use. For example
Keyword: Website
Mid tail keyword: Professional Website
Mid tail keyword examples: How do I make sure my website is found on search engines
If your website has the exact phrase that a customer has searched for, the search engine will rank your web page higher than other web pages with only a partial match.
Use lists where possible instead of long paragraphs.
Most web visitors will scan the page to find the specific piece of information they’re looking for, if they find the answer more easily, the more likely they are to stay on your website. The longer they stay on your website, the more relevant your website appears to google.
When using paragraphs, divide content into sections with descriptive sub-headers.
Search engines will index your web pages and look for keywords in your subheadings. If a keyword is repeated in the subheading and in the succinct paragraph below, that will give your website a better ranking than if the keyword only appears once in the paragraph.
After you've got your basic SEO sorted, there's a few more tactics you can take to boost your SEO:
Getting your business listed on google maps business directory is a great way to get found on google, and provide an incoming link to your website. Any keywords used on your website will also help your website get found on google maps.
To find out how to set it up, contact All Design by Lisa for a for a free guide*
The more websites that link to yours, the better. Why? Not only will those incoming links generate leads, but also, the more clicks you get, search engines see that you are more important and more popular so they rank you higher. Make use of free directory listingsListing your business on another website that links to yours is a great way to build incoming links. To find good places to list your website, try searching for your competitors to see where their website is listed.
Sitemaps are an important tool for getting your site discovered by search engines. To find out how to add a sitemap to Google and Bing Search Consoles to better improve indexing for your site, contact All Design by Lisa
Don't worry, If you have any questions or need help writing website content, contact All Design by Lisa
For any website that is designed or developed by All Design by Lisa, all you need to do is provide content that describes your business, I'll help you polish it using the strategies above to enhance your SEO.
*Free guide is subject to terms and conditions
